It is only necessary to do a quick analysis of the digital world to realize that still the predominant and weighty factor that prevails is the volume of the community of followers versus the quality followers in Social Networks.

There is a key question that keeps floating in the air, social networks, quantity or quality?

It seems that who more followers have more credibility index has. The higher your brand reputation. It has more power to make universal affirmations and why not say it among everyone, people and brands; we end up turning them into "influencers". Influencers who quickly go on to give conferences, to be paid by brands and to sit a chair.

How far are we going to go in this mindless bubble of air?

Then what happens that smoke castles are built in the air

But what do you think of an account that has 400,000 followers and yet its level of engagement is low? Few likes or favorites and few shares and comments.

Does it generate confidence?

Does anyone know the ROI that the recent campaign with the famous you tuber Rubeus has generated for Fanta? Has it sold more cans of soda to the selected target? Has its brand image been reinforced? …

As digital marketing and social media professionals we must create quality follower audiences on Social Networks. People related to the target marked by the company or personal brand. People who connect with people and help us meet the annual goals set.

In this post you will find 10 tips applicable to any social network that you manage

What we understand by quality followers on Social Networks

When we talk about quality we always think of an ambiguous term associated with ISO standards and audits but it is not like that, in this case we have it very easy. So simple and so complex.

I have come across a multitude of clients and brands in my professional career that have not taken care of their community and:

• They did not know the level of participation of their followers.

• It does not mediate the social traffic derived from your website.

• He did not know how many direct and indirect conversions came from his social networks.

Below we give you 8 tips or actions that you must apply yes or yes to create a quality social media community.

But before starting please answer these 2 questions:

- Define in detail your target or target audience.

- Select and choose in which social network you have to be and how your brand should be present.

Advantages of having quality followers on Social Networks

The Advantages Are Enormous:

• A more active community of followers that interacts adding value. It will generate more dynamism in our social media profiles: more favorites, more likes, more comments, more mentions...

• We will have followers who will actually read the content we publish. Surprising right. Read less and less. This will generate that the content is shared more times and the number of recommendations is ascending.

• Do you believe in social selling? Well it exists. With a community of quality followers on Social Networks, sales or conversions will end up arriving because the level of affinity is much higher. The products or services are a perfect fit.

And now if we go to the mess and start with the tricks of today!